In all seriousness, did anyone see "Joe the Plumber" coming? Apparently he's topping all search engines, there's already Joe the Plumber T-shirts and merchandise, and he's already trying find a way to use his new found fame to help his plumbing business. McCain was hoping to resonate with the small business owner worried about taxes, but from what I've heard it hasn't worked that well. To me it seemed like another campaign stunt, or simply one more in a long line of different campaign messages. Regardless of who won the debate and people's perception of that, it seemed pretty clear to me that McCain didn't have the clear victory he needed to stop Obama's momentum.
I also find it interesting that "Joe" has 3 major problems: he owes back taxes, he's not a licensed plumber, and he would recieve a tax cut under Obama's plan.
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